Waitrose and Nisa follow big four by cutting milk prices
By Michael Somerville – 05:21PM – Fri 7th March 2014
Waitrose and Nisa have cut milk prices in response to reductions from Britain’s leading supermarkets.
The news was announced at the John Lewis Partnership’s full-year results presentation today, as Waitrose chief Mark Price said four-pints of standard own-label milk would fall to £1 from £1.39.
“We already match Tesco on branded groceries and we will continue investing back in price,” he said.
Nisa said it would run a “long-term promotion” on a two-for- £2 deal on two-litre bottles of its Heritage milk from Monday.
The news follows as Morrisons cut its price of two litres of its own-brand milk to 84p – equivalent to 24p a pint – as the Bradford-based grocer kept pace with rivalsSainsbury’s, Tesco and the Co-operative. It claims it is now Britain’s cheapest supermarket for milk.
Meanwhile, a spokesman for Marks & Spencer confirmed they would not be selling milk from farms taking part in the Badger cull. More than 1,700 badgers have been culled in West Somerset and West Gloucestershire at an estimated cost of £7.29m according to charity Care for the Wild.
“We have never sourced milk from those areas,” he said.
Asda and Waitrose are understood to be in the same position as M&S.